Audi Will Enter F1 From 2026, Alfa Romeo To End Deal With Sauber in 2023

Written By Uche Dozie

The German manufacturing company now have an opportunity to be part of the F1 world championship following the announcement of changes to engine regulations last month.

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Audi car will be among the ranks of cars that will feature in formula one come 2026 as announced by Audi.

The announcement was made at a press conference at Spa, ahead of this weekend’s Belgian Grand Prix on Friday morning.

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The occasion was witnessed by Chairman of the Board of Management of AUDI AG Markus Duesmann, Member of the Board of Management for Technical Development Oliver Hoffmann, Domenicali and FIA President Mohammed Ben Sulayem.

“I am delighted to welcome Audi to Formula 1, an iconic automotive brand, pioneer and technological innovator,” said F1 President and CEO Stefano Domenicali, who worked for Volkswagen for a stint starting in 2014. “This is a major moment for our sport that highlights the huge strength we have as a global platform that continues to grow.

“It is also a big recognition that our move to sustainably fuelled hybrid engines in 2026 is a future solution for the automotive sector. We are all looking forward to seeing the Audi logo on the grid and will be hearing further details from them on their plans in due course.”

Audi, on their part said with the new regulations revealed, it is time for the Audi to be part of the championship.

“Motorsport is an integral part of Audi’s DNA,” said Duesmann. “Formula 1 is both a global stage for our brand and a highly challenging development laboratory. The combination of high performance and competition is always a driver of innovation and technology transfer in our industry. With the new rules, now is the right time for us to get involved. After all, Formula 1 and Audi both pursue clear sustainability goals.”

The manufacturer said they will announce a decision on which team they will be “lining up with in 2026 by the end of this year”

Meanwhile…

Alfa Romeo has announced it will end its title sponsorship with Sauber at the expiration of the contract in 2023.

The Italian team made the news known via a press release stating that they continued the relationship into 2023 “given to the promising results of the first half of the season, both in terms of performances, marketing and positive collaboration with the team.”, but that has changed.

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“Since the economic and industrial turnaround of the brand will be achieved in 2022, Alfa Romeo will now evaluate among the many opportunities on the table, and decide which will be the best one to sustain the long term strategy and the positioning of the Brand,” they said in a statement.

The contract between the F1 team and Sauber was renewed in 2021 and reported to be a multi-year agreement with yearly assessment.

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