Barcelona Announce ‘Zero-Knowledge Proof’ As Official Blockchain Technology Partner
Barcelona has entered into a new partnership with Zero-Knowledge Proof (ZKP), a privacy-driven blockchain platform powered by decentralised AI.
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Under the agreement, ZKP will serve as FC Barcelona’s Official Cryptographic Protocol Partner through 2028.
The company’s mission centres on safeguarding fan identities, personal data and digital activity through cryptographic verification, ensuring information is validated by secure, mathematically reliable processes rather than exposed or stored in vulnerable ways.
As part of the collaboration, ZKP will gain access to Barcelona’s digital advertising assets across the club’s various communication channels. The partnership also includes opportunities for ZKP to create unique Barça-themed experiences for supporters, blending technology with fan engagement.
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ZKP aims to redefine how data and artificial intelligence operate within global sports. Its framework prioritises privacy while enabling personalised digital interactions.
The company’s AI models are designed to analyse athlete performance and related metrics securely, without revealing sensitive information or allowing misuse. Every technological tool within the system is built on principles of transparency and accountability, reinforcing ethical standards in sports innovation.
By aligning with a pioneering technology partner in such a rapidly evolving field, FC Barcelona continues to strengthen its commercial leadership. This agreement highlights the club’s growing appeal to companies across diverse industries and reinforces its position as one of the world’s most influential and forward-thinking sports brands.
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