Breaking Down Key Details Of Barcelona's Partnership With Uber

Written by Oluwadamilola Olaleye

Gradually edging closer to financial stability, Barcelona and Uber have announced a major agreement deal with the transport company now part of the numerous official partners of the Catalan giant in a contract valid until 2027.

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FC Barcelona has entered into a partnership with Uber to enhance fan mobility and traffic management around the new Spotify Camp Nou and the broader Espai Barça area.

The collaboration includes the creation of designated pick-up zones for Uber users and promotes sustainable transport through Uber’s fully electric service, which recently launched in Barcelona.

To mark the agreement, both parties unveiled a limited fleet of 30 customized CUPRA Tavascan vehicles in Barça’s colours, available for rides via Uber’s “Electric” option on the app.

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Additionally, Uber and Uber Eats will receive advertising visibility at Spotify Camp Nou and the opportunity to conduct brand and corporate activities within the stadium.

Barcelona General Director Manel del Río said of the new partnership: “This agreement with Uber strengthens our commitment to innovation and collaboration with leading brands involved in transport solutions.

“The partnership is born out of the aim of improving fan mobility and traffic management around the new Spotify Camp Nou, taking advantage of the sustainable solutions already available in Barcelona. We want to offer our members and fans a comfortable, safe, and environmentally friendly way to travel.”

The U.S.-based mobility company deal with the LaLiga side is valued at €3 million to €1 million per year. Under the terms of the agreement, Uber’s branding will feature prominently on Barcelona’s advertising boards, reinforcing the company’s visibility during matches and events.

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