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Written By Onyeka Daniel

In what was an expected news, newly crowned Serie A champions, Inter Milan Have announced their partnership with Swedish betting company, Betsson Sport for the next four years. The logo of the brand will appear on the front of the Nerazzurri shirt, which will also feature the second star for the first time.

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The growth of the Inter brand in recent seasons culminated in winning the 2023/24 Scudetto. This achievement means that Inter will have a second star on their jerseys next season, after winning their 20th Scudetto in the just concluded season, and perhaps played a huge role in reaching an agreement of this magnitude.

While there is a rule banning clubs from having betting sponsors on their front jersey, the company created a special project, the Betsson Sport Club project, an initiative created by Betsson Sport that aims to promote participating clubs. The betting company that recently celebrated its 60th anniversary last year, will appear on the front of the men’s first team shirts in all of next season’s games.


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From the Serie A, to the Coppa Italia and Italian Supercup, the new Champions League and the FIFA Club World Cup, which will take place between June and July 2025 in the USA. “We are so proud to be able to announce this incredible partnership. This agreement will not just bring prestige to both parties but also offers Betsson Sport the opportunity to team up with a club that this season once again displayed the commitment and determination that are the hallmarks of its storied success.

“It’s an honour for us have Inter as one of our partners. They are the perfect example of a sports team that has managed to achieve amazing results thanks to their passion and dedication. Sharing the shirt with the new logo and the second star fills us with pride. It’s a historic moment for us, the club, and all the fans.” Stefano Tino, Managing Director Italy in Betsson Group said.

“We’re delighted to welcome Betsson Sport into the Nerazzurri family thanks to this historic agreement which will see their logo on the front of our shirts. This partnership brings together two brands that have the same passion for sport and its development at all levels. It will also allow our fans to have a new touchpoint where they can express their love for Inter.

“We’re very happy that Betsson Sport chose our club as their first Serie A jersey sponsorship and we’re proud that they will be able to feature on an especially prestigious jersey with the Scudetto stitched onto its chest once again and the second star shining over our logo.” A statement from the club read. “This sponsorship is the biggest to date for Betsson,” stated Jesper Svensson, CEO of Betsson Operations.

“It allows us to connect with passionate football fans in Italy and around the world. Our aim is to be more than just a sponsor – we want to be a partner that brings excitement and value to the club and its supporters. This deal reinforces our strategic growth in key markets and underscores our commitment to positioning Betsson as a leading global sports brand within the industry.”

“We are delighted to welcome Betsson into the Nerazzurri family as the Official Main Partner and to have signed this historic agreement that will see the Betsson Sport logo placed on the front of our new kits. This new collaboration will help us reach new heights in fan engagement and with our partner’s extensive reach and innovative approach.

“We are poised to expand our international fanbase and enhance the overall experience for supporters in Italy and worldwide” Alessandro Antonello, Inter’s Corporate CEO commented. They will be replacing Paramount as the front short sponsors. Betsson Group’s sponsorship portfolio extends globally, with a strong presence in various sports and football clubs.

In Latin America, Betsson is the main sponsor of Boca Juniors, Racing Club de Avellaneda and Atlético Nacional. In Italy, they’ve a partnerships with clubs such as SSC Napoli, Torino FC and Francesco Totti as ambassador. For Inter, this is a huge feat, after recently announcing their partnership with Qatar Airways.

Meanwhile…

Argentina assistant coach Walter Samuel has revealed that the Albiceleste staff are “very happy” with the performances of Lautaro Martinez, in a press conference during the Copa America. The legendary former Nerazzurri and Roma defender praised the 26-year-old striker.

He is currently the leading goal scorer at the tournament for Argentina with four goals after three games as they look to retain the title they won in 2021. The Inter captain bagged a brace against Peru, after scoring one each in the previous matches. Now, the 26-year-old will head into the knockout rounds with his national team.

Read Also: Copa America 2024 Group C: USA Vs Uruguay

However, there is no guarantee that Martinez will be in the starting eleven for Argentina throughout the knockouts. The Inter captain did not start in either of the Albiceleste’s first two group stage. Rather, it was Manchester City striker Julian Alvarez who led the line from the first minute in those two matches.

But Argentina assistant coach Samuel said that “We have full confidence in all 26 players in the squad. “Lautaro Martinez is doing very well,” the former defender continued. “We’re all very happy with him.” He further added.

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