Mercedes-Benz Enters Women’s Football As Official Automotive Partner Of WSL And WSL2
Luxury automobile giant Mercedes-Benz has made a major move into women’s football, announcing a new partnership as the official automotive partner of England’s Women’s Super League (WSL) and WSL2.
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The agreement further underlines Mercedes-Benz’s growing investment in women’s sports, following its recent deals as presenting sponsor of the WTA Tour and official patron of the LPGA Tour’s AIG Women’s Open.
“The Mercedes-Benz story began 140 years ago with a bold idea,” said Mercedes-Benz UK CEO and Managing Director, Olivier Reppert.
“Now, that same spirit of innovation and ambition drives our partnership with WSL Football.”
Although the financial details of the deal were not disclosed, the partnership represents another significant commercial boost for WSL Football.
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Since separating from the Football Association in 2024, reports indicate the organisation has tripled its commercial revenue, attracting a wave of high-profile global brands.
WSL Football Chief Revenue Officer, Zarah Al-Kudcy, welcomed the partnership, describing Mercedes-Benz as a transformative addition to the leagues’ commercial portfolio.
“Bringing a brand of this calibre into women’s football will help us elevate the game, deepen engagement with fans and players, and accelerate long-term growth across both leagues,” she said.
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As part of the agreement, Mercedes-Benz will also present the inaugural interleague playoff scheduled for this spring.
The playoff will see the third-placed WSL2 side face the bottom club in the WSL, with promotion at stake as the top division moves toward a planned 14-team expansion.
The partnership marks another milestone in the rapid commercial and competitive growth of women’s football in England, reinforcing the WSL’s status as one of the world’s leading women’s leagues.
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