NWSL Teams Welcome New Owners

Written by Oluwaseun Oyediji

Jrue and Lauren Holiday have recently invested in the North Carolina Courage.

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The National Women’s Soccer League (NWSL) continues to attract well-known investors. Recent weeks have seen notable changes in team ownerships.

Lauren Holiday, a former USWNT World Cup winner, and her husband, NBA star Jrue Holiday, purchased into the Courage this week through their Holiday Family Trust.

Holiday retired from professional soccer in 2015.

He plans to be involved in the club as an advisor, ambassador, and operations consultant.
Holiday told ESPN that he brings valuable insight because he was part of the league at its start.

The value of NWSL clubs is rising quickly, attracting large investments.

These include big-money sales and new ownership deals.

Earlier this month, the Utah Jazz’s former owners, the Miller family, bought the Utah Royals and Major League Soccer’s Real Salt Lake from David Blitzer.

The deal was reported to be worth around $600 million.

Last autumn, Angel City FC sold for about $250 million.

Another expansion team, coming to Denver, reportedly paid over $110 million to enter the league.

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With more expansion plans on the horizon, the league is expected to see further sales and investments.

NWSL commissioner Jessica Berman said she expects the league could grow to 32 teams.

As the league expands, more investors will likely join the game.

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About Author

Oluwaseun Oyediji

I am a huge advocate of Women’s football after covering the Nigeria Women Football Leagues (NWFL) since 2019. An unbiased football writer with penchant for women’s in sports and historical analysis.

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